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Centre for Ageing and Healthcare Management Research
Research Seminar
1. Medical tourism and wellbeing perception of HK senior citizens
2. Wellness tourism in Thailand
4 August 2020 (Tuesday), 10:30 am to 12:30 pm
Online (Microsoft Teams)
Speaker
Dr Pimtong Tavitiyaman
Associate Division Head,
Division of Business and Hospitality Management, CPCE, and
Founding Member, CAHMR,
School of Professional Education and Executive Development,
The Hong Kong Polytechnic University
Dr Pimtong Tavitiyaman is a Senior Lecturer of the Division of Business and Hospitality Management and the Scheme Leader of the Discipline of Hospitality and Tourism Management, School of Professional Education and Executive Development, The Hong Kong Polytechnic University.
Her research interests are strategic management, destination image, and smart tourism. She is the recipient of research funding of the Research Grants Council of the Hong Kong Special Administrative Region, China, in 2018. She also serves as a team member of Centre for Ageing and Healthcare Management Research (CAHMR) and her research focus aims for silver market in wellness and medical tourism.
Chair
Dr Jack Lo
Director,
School of Professional Education and Executive Development, and
Founding Member, CAHMR,
The Hong Kong Polytechnic University
Background of Research Seminar:
1. Medical tourism and wellbeing perception of HK senior citizens
Hong Kong senior citizens consider travelling overseas (e.g., China, Japan, South Korea, Taiwan, and Malaysia) to seek medical treatments and services. The research objectives of this study are to: 1) explore the behaviors of HK senior tourists in overseas medical tourism experiences, and 2) and compare the different perceptions of HK senior tourists of medical service attributes, wellbeing, and behavioral intention between Hong Kong and overseas medical tourism destinations. The results show that HK senior tourists tend to travel to nearby countries for cosmetic/plastic surgery, eye surgery/Lasik, and dental surgery.
2. Wellness tourism in Thailand
Wellness tourism is a holistic travelling style that aims at developing, maintaining, and improving the body-mind-spirit (Smith & Kelly, 2006). Wellness attributes and services include spa, beauty therapy, massage, sauna, yoga, meditation, spiritual activity, rural tourism, and natural tourism. With less travel constraints, exploring an alternative of wellness tourism activities is becoming more popular in the tourists’ market, especially in Thailand. The purposes of this study aim to: 1) explore the tourists’ perception of motivation factors, wellness attributes, satisfaction, and behavioral intention of wellness tourism in Thailand, and 2) investigate the moderating effect of age groups on the relationship among wellness motivations, wellness attributes, satisfaction, and behavioral intention.
Co-Organisers:
Hong Kong College of Community Health Practitioners
Hong Kong College of Health Service Executives
Hong Kong College of Nursing and Health Care Management (Accredited 2 CNE points)
Dr Pimtong Tavitiyaman
Associate Division Head,Division of Business and Hospitality Management, CPCE, and
Founding Member, CAHMR,
School of Professional Education and Executive Development,
The Hong Kong Polytechnic University
Dr Pimtong Tavitiyaman is a Senior Lecturer of the Division of Business and Hospitality Management and the Scheme Leader of the Discipline of Hospitality and Tourism Management, School of Professional Education and Executive Development, The Hong Kong Polytechnic University.
Her research interests are strategic management, destination image, and smart tourism. She is the recipient of research funding of the Research Grants Council of the Hong Kong Special Administrative Region, China, in 2018. She also serves as a team member of Centre for Ageing and Healthcare Management Research (CAHMR) and her research focus aims for silver market in wellness and medical tourism.
Dr Jack Lo
Director,School of Professional Education and Executive Development, and
Founding Member, CAHMR,
The Hong Kong Polytechnic University
Background of Research Seminar:
1. Medical tourism and wellbeing perception of HK senior citizens
Hong Kong senior citizens consider travelling overseas (e.g., China, Japan, South Korea, Taiwan, and Malaysia) to seek medical treatments and services. The research objectives of this study are to: 1) explore the behaviors of HK senior tourists in overseas medical tourism experiences, and 2) and compare the different perceptions of HK senior tourists of medical service attributes, wellbeing, and behavioral intention between Hong Kong and overseas medical tourism destinations. The results show that HK senior tourists tend to travel to nearby countries for cosmetic/plastic surgery, eye surgery/Lasik, and dental surgery.
2. Wellness tourism in Thailand
Wellness tourism is a holistic travelling style that aims at developing, maintaining, and improving the body-mind-spirit (Smith & Kelly, 2006). Wellness attributes and services include spa, beauty therapy, massage, sauna, yoga, meditation, spiritual activity, rural tourism, and natural tourism. With less travel constraints, exploring an alternative of wellness tourism activities is becoming more popular in the tourists’ market, especially in Thailand. The purposes of this study aim to: 1) explore the tourists’ perception of motivation factors, wellness attributes, satisfaction, and behavioral intention of wellness tourism in Thailand, and 2) investigate the moderating effect of age groups on the relationship among wellness motivations, wellness attributes, satisfaction, and behavioral intention.
Co-Organisers:
Hong Kong College of Community Health Practitioners
Hong Kong College of Health Service Executives
Hong Kong College of Nursing and Health Care Management (Accredited 2 CNE points)
Acknowledgement:
The research seminar was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No.: UGC/IDS24/18)